Medium Ivory HD Liquid Foundation by ThePrideColors
The oil-free HD Liquid Foundation provides a medium to full coverage with a natural finish. It is long wearing and hydrating to effectively hide fine lines to ensure a smooth finish. This unique formula is both blendable and buildable, leaving a natural vibrancy on the skin. The formula is enriched with moisturizing agents, doesn’t crease or flake and lasts all day long. They are all paraben-free and suitable for all skin types.
Net weight of 1 US oz / 30ml
Aqua, Cyclopentasiloxane, PEG/PPG-18/18 Dimethicone, Cetyl PEG/PPG-10/1 Dimethicone, Isododecane, Dimethicone, Glycerin, Butylene Glycol, PEG-10 Dimethicone, Polysilicone-11, Dimethicone/Vinyl Dimethicone Crosspolymer, Disteardimonium Hectorite, Phenoxyethanol, Tribehenin, Sorbitan Sesquioleate, Propylene Carbonate, Disodium Stearoyl Glutamate, Aluminum Dimyristate, Triethoxycaprylylsilane, Sodium Chloride, Tocopheryl Acetate, Disodium EDTA. May Contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
How to use
How to use
Begin by tapping the foundation from the middle of the face, by the nose, and then move outwards toward the hairline. In general, you want more makeup in the center of your face. Next, start tapping the product on between the eyebrows, then move upwards to the forehead. Next tap foundation on the chin and along the jawline. For longer-lasting color, put product on the lips too. To keep foundation in place for hours, apply a setting powder using a small fluffy brush. Tap the powder onto any shiny spots on the face.
Tracked shipping is a flat-rate for any order. It's $4.99 for the United States (3-4 days), $7.99 for Canada (3-10 days), and $9.99 for the United Kingdom (7-14 days). International shipping is offered at $14.99 for Australia, New Zealand, and Japan.
We do not accept refunds or returns. But if you're unhappy with our products, reach out to us we'll help you out. Contact Us Here
ThePrideColors is a cruelty-free, Vegan-friendly makeup range, that is also free from harmful chemicals. Our mission is to help the LGBT+ community feel more confident, in a 100% cruelty-free environment. Our makeup is safe for all skin types, and free from parabens, phthalates, petrochemicals.
Inclusive skin products for everyone
Our products cover different skin tones to help customers find the perfect formula for themselves regardless if their sensitive, oily, dry, cool, or warm toned. We also offer a full range in undertones from fair to deep making it easy to not only find the right shade for your skin tone but the formula for sensitive or oily skin.
With ThePrideColors' natural cosmetics we make healthy and beautiful natural beauty products that are made with cruelty-free formulation practices. All of our products are proudly Vegan, free from phthalates, GMOs and SLS. We also only use ingredients which come from ethical sources so every product leaves you feeling beautiful and confident.
Made in Canada, not China.
There are hundreds of beauty companies located in the USA and Canada but their products are originally made in China. That is not us. Manufacturing the fine product you see on this page costs significantly more than outsourcing to China, but we're doing it none-the-less because we understand that your health is a priority above profit.
Made with Vitamins
We add vitamins into our formulations to further increase the health benefits of using our products. Here's an example - We'll formulate lipsticks with a few additional enhancing ingredients to help the lips continue feeling nourished even after the stain wears off. Grape Seed Oil is infused into the formula as micro-antioxidants that help repair dry skin, Vitamin E helps conditions the texture of your lips to feel incredibly soft, and Jojoba oil helps the lips form a protective barrier to prevent moisture loss.
Our skincare products are specially formulated for all skin types with anti-aging ingredients that not only fight the signs of aging, but also help prevent them. We have a diverse and extensive line of skincare products to address each stage of your skincare regime, including serums, moisturizers, eye creams, cleansers and masks. Applying the recommended amount of serum twice daily will help keep your skin protected against environmental damage while maintaining its natural moisture level.
We lead a gluten-free lifestyle, and so make it our top priority to offer beauty products that not only work, but also meet our strict gluten-free standards. All of our cosmetics, makeup products, skin care products, lip products and concealers are gluten-free. With ThePrideColors' natural cosmetics we make healthy and beautiful natural beauty products that are made with cruelty-free formulation practices. We only have ingredients which come from ethical sources so every product is made with passion and health in mind.
For The Community
We donate a percentage of every sale to the various LGBT+ non profit organizations. Most companies share a percent of profits. But we donate 5% of every sale, doesn't matter if we make profits or not.
"We spent a week testing ThePrideColors’ cosmetics and we’re really impressed by the quality of the formulas. The glosses, mascaras, and lipsticks all apply smoothly and are light, smooth, and comfortable, which is perfect for wearing these makeup products on Pride Day or everyday. The eyeshadows are pigmented and blendable, and while the bronzer and contour kits aren’t as big as some high-end compacts, they’re highly pigmented and the powder is soft, so it’s easy to apply and blend. The packaging is cute and compact, and we love how the eyeshadow magnetically fits into the lid. ThePrideColors donates 5% of the price of every product sold, so your purchases will help LGBT non-profits."
"ThePrideColors is a vegan-friendly cosmetics company whose products are always cruelty-free with high-quality anti ageing ingredient. The products are free of parabens, sulfates, phthalates, gluten, soy, and GMOs. They use vegan ingredients as much as possible. ThePrideColors is a lifestyle brand that provides cosmetic and skincare products for the LGBT+ community. The products they create are colorful, bright, and expressive."
"The Pride Colors skincare and makeup products are formulated with natural ingredients that are known to have skin benefits.
The Pride Colors cosmetics line is filled with versatile products and colors. The Pride Colors eyeshadow palettes are vegan, cruelty-free, and gluten-free. The Pride Colors eyeshadow palettes contain colors that are universally flattering and make it easy to experiment with different looks. The Pride Colors eyeshadow palettes are made with ingredients that are gentle on the skin. The Pride Colors mineral foundation is waterproof and provides full coverage. The Pride Colors mineral foundation is made with organic and natural ingredients and is vegan."